Editorial Standards

Nothing carries our name until it carries a source.

Trust is the only product a newsroom actually sells. These are the rules that protect it — applied to our own reporting and to every announcement we distribute.

01

Source before publication

Every factual claim is traced to a source we can name or a record we can point to. If it can't be sourced, it doesn't run — not in our titles, and not in a client release that carries our dateline.

02

One bar for everyone

A client announcement is held to the same standard as a story our own reporters file. We don't soften the check because someone is paying for distribution — that's precisely what makes the distribution worth buying.

03

Datelined and attributable

Reporting carries a place, a date and a byline. Editors trust copy they can attribute and quote; anonymous, undated text reads as marketing and gets treated as such.

04

Separation of church and state

Commercial relationships never decide what's true. Advisory and distribution work is kept distinct from the editorial judgment of what's reportable and how it's framed.

05

Corrections in the open

When we get something wrong, we fix it visibly and note what changed. A correction is not an embarrassment to hide; it's the receipt that proves the rest can be trusted.

If a story can't survive these five tests, we'd rather not run it than walk it back later.

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